The answer to this question is simple: get inspired and know your audience. By discovering the needs and character of your customers, you are more likely to compose an appealing lookbook that will lead them to the conversion.
By exploring existing lookbooks and drawing inspiration from the best of them, you can create an unforgettable experience for the customer.
The voyage had begun, and had begun happily with a soft blue sky, and a calm sea.
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They followed her on to the deck. All the smoke and the houses had disappeared, and the ship was out in a wide space of sea very fresh and clear though pale in the early light.
The ship was making her way steadily through small waves which slapped her and then fizzled like effervescing water, leaving a little border of bubbles and foam on either side. The colourless October sky above was thinly clouded as if by the trail of wood-fire smoke, and the air was wonderfully salt and brisk.